PRIVACY POLICY
Use of this website acknowledges your consent to this Privacy Policy for Midwest Marine Boats (“Midwest Marine,” “we,” “us,” or “our”) and Pinup Marketing (our marketing and website service provider). Protecting your private information is our priority, and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect through our website, when we collect it, how we may use it, who we may disclose it to, and the choices and rights you may have regarding your information.
This Privacy Policy applies to information collected through this website and related online services that link to this Privacy Policy.
1) PERSONAL INFORMATION WE COLLECT
Our primary goal in collecting personal information is to enable us to provide products and services, respond to your requests, and personalize your experience.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.
Within the last twelve (12) months, we may have collected the following categories of Personal Information:
A. Identifiers
Examples: Name, telephone number, postal address, email address, account name, IP address, device identifiers, or other information you voluntarily provide (e.g., via a form) to request information, initiate a purchase, or opt in to communications.
B. Personal information described in consumer privacy laws
Examples: Name, address, telephone number, email address, physical address, zip code, company name, and (where applicable) payment or financial information you provide to obtain a quote or complete a purchase transaction.
C. Commercial information
Examples: Products or services purchased, obtained, or considered; transaction history; and purchasing tendencies.
D. Internet or other similar network activity
Examples: Browser type and version, device information, operating system, service provider, referring pages, pages visited, time spent, clicks, and interactions with the website, applications, or advertisements.
E. Geolocation data
Examples: Signals from your device that may allow us to determine general location, and in some cases, location with reasonable precision (depending on your device settings and permissions).
F. Professional or employment-related information
Examples: Occupation, employer, employment status, work history, or business contact details you provide.
G. Inferences drawn from other Personal Information
Examples: Preferences, interests, or likely purchasing intent inferred from browsing behavior and interactions with the site or advertisements.
We do not intentionally collect “Sensitive Personal Information” for the purpose of inferring characteristics about you. If you choose to provide certain information that may be considered sensitive under applicable law (for example, driver’s license information for financing), it will be used only as needed for the transaction and related purposes described below.
2) HOW WE COLLECT PERSONAL INFORMATION
We collect Personal Information in the following ways:
A. Information you provide directly
You may provide Personal Information when you:
• Fill out forms (e.g., request info, quote, contact forms)
• Place an order or request parts/services
• Communicate with us by phone, email, chat, or text (where applicable)
• Participate in surveys, contests, promotions, or events
• Submit information for financing or pre-qualification (where offered)
B. Information collected automatically
When you access or use the website, we may automatically collect certain information via cookies and similar technologies, including:
• IP address and device identifiers
• Browser and operating system information
• Referring/exit pages and URL data
• Website interactions and usage data
C. Information from third parties
We may receive information about you from third parties such as:
• Advertising and analytics providers
• CRM, lead and form providers, and marketing partners
• Payment processors and shipping carriers (for transactions)
• Financing/lending partners (if you request financing-related services)
3) REQUESTS FOR UNIT QUOTES
If you request a unit price quote, you may be asked to provide Personal Information such as your name, address, telephone number, zip code, email address, and other information related to your request. We use this information to respond to your request, provide the quote, and communicate with you about the unit(s) you are interested in.
If offered and you choose to provide financial information, we may use it to help determine units that fit your requested parameters or to support financing/pre-qualification inquiries.
4) ONLINE ORDERS (INCLUDING PARTS/ACCESSORIES)
If you submit an online order, you may be required to provide Personal Information needed to complete the transaction, such as your name, email address, shipping address, and payment information for billing and payment processing.
If your order is not processed correctly or requires follow-up, we may use your Personal Information to contact you to complete or correct the transaction.
To process a transaction, it may be necessary to share certain information with service providers such as:
• Payment processors
• Shipping carriers (e.g., UPS, USPS, FedEx)
• Fraud-prevention and security vendors
These third parties are authorized to use your information only as necessary to provide services on our behalf.
5) LOG FILES
We use IP addresses and related data to analyze trends, administer the website, track movement, and gather aggregated demographic and geographic information for analytics and security purposes. IP addresses are generally not linked to Personal Information unless you submit a form or otherwise provide identifying information.
6) SURVEYS, PROMOTIONS, AND CONTESTS
From time to time, we may offer promotions, contests, or surveys. Participation is voluntary. If you participate, we may collect contact details (e.g., name, email) and any information you choose to submit. Contest information is used to administer the contest and award prizes. Survey information is used to understand customer satisfaction and improve our services.
7) YOUTUBE / EMBEDDED CONTENT
Our website may embed videos or interact with YouTube content. If our website accesses or uses YouTube API Services, you agree to be bound by YouTube’s Terms of Service and Google’s Privacy Policy. Use of YouTube API Services may involve the creation and storage of access tokens when users authorize access using OAuth 2.0. Users can revoke access via their Google security settings. Questions can be directed to marketing@pinupmarket.com.
8) COOKIES AND AUTOMATIC DATA COLLECTION TECHNOLOGIES
We may use cookies and similar technologies (e.g., pixels, tags, and device identifiers) to collect information about your browsing behavior and improve your experience.
A. What we collect
• Traffic data, logs, device and usage information
• Pages visited, clicks, and interactions
• Approximate location data based on IP address (and other location signals if enabled)
B. Why we use these technologies
• To operate and improve our website
• To remember preferences and settings
• To measure marketing performance and attribution
• To personalize content (including showing previously viewed units)
C. Cookie choices
Most browsers let you control cookies through settings. If you disable cookies, parts of the site may not function properly. You may also be able to opt out of certain targeted advertising as described in the “Your Rights and Choices” section.
9) HOW WE USE YOUR PERSONAL INFORMATION
We may use Personal Information for one or more of the following purposes:
• To operate, maintain, and improve the website and services
• To respond to your inquiries and fulfill requests (including quotes and orders)
• To provide customer service and communicate with you about your requests or transactions
• To process payments, deliveries, returns, and order-related communications
• To personalize your experience and present content relevant to your interests
• To conduct analytics, troubleshooting, and security monitoring
• To measure and improve advertising performance and attribution reporting
• To send marketing communications (where permitted by law), including via email, phone, and CRM-based messaging
• To comply with legal obligations and respond to lawful requests
• To prevent fraud, misuse, and protect our rights and customers
Legal bases (where applicable): Depending on your jurisdiction, we process your Personal Information based on consent, to perform a contract, to comply with legal obligations, and/or for legitimate business interests.
10) SMS, CALLS, AND CRM-BASED COMMUNICATIONS
This website does not directly operate an SMS texting platform. However, Midwest Marine Boats and its authorized customer relationship management (CRM) and communication providers may send text messages and other communications to customers who have provided consent or where permitted by law.
If you submit your information through website forms, third-party lead providers, in-store interactions, event registrations, financing inquiries, or other business communications, you may receive:
• Appointment reminders
• Quote follow-ups and inventory updates
• Service reminders
• Conversational responses to your inquiry
• Promotions, offers, and review requests (where permitted)
These communications may be delivered via phone call, email, or SMS through our CRM systems and authorized vendors. For privacy and legal purposes, such communications are considered to be communications from Midwest Marine Boats.
SMS consent & opt-out:
• Message frequency varies.
• Message and data rates may apply.
• Reply STOP to opt out of text messages.
• Reply HELP for help.
• You may also contact marketing@pinupmarket.com to manage preferences.
No mobile information will be sold or shared with third parties for their own marketing or promotional purposes.
11) THIRD-PARTY TRACKING AND ADVERTISING
Some content or applications on the website, including advertisements, may be served by third parties (e.g., ad networks, analytics providers). These third parties may use cookies or similar technologies to collect information about your online activities over time and across websites.
We do not control these technologies or how third parties use them. You can manage preferences via browser settings and, where available, through “Your Privacy Choices” links on the website.
12) WHO WE SHARE YOUR PERSONAL INFORMATION WITH
We may share your Personal Information with the following categories of recipients:
• Affiliates and related entities
• Service providers that help us operate our business (e.g., hosting, analytics, IT support)
• Payment processors and fraud-prevention providers (for transactions)
• Shipping carriers (to deliver products)
• CRM, messaging, and communication service providers (to send and manage communications)
• Marketing agencies and data/analytics providers (for advertising, attribution, and performance reporting)
• Map and geolocation services (e.g., Google Maps APIs, subject to Google’s Privacy Policy)
• Original equipment manufacturers (OEMs) and brand partners for performance measurement and analytics (where applicable)
• Third parties approved by you (e.g., social media platforms or integrations you choose)
We may also disclose Personal Information if required to comply with law, court orders, or lawful government requests, or to protect rights, property, safety, and prevent fraud.
Disclosures in the last 12 months:
We may have disclosed the categories listed in Section 1 (A–G) for business purposes to service providers and business partners as described above.
13) DATA RETENTION
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
• Provide products and services you request
• Maintain business records and transaction history
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce agreements
• Maintain security and prevent fraud
Communication records (including CRM and SMS records, where applicable) may be retained for customer service, compliance, and operational purposes.
14) LINKS TO THIRD-PARTY WEBSITES
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing information.
15) SECURITY
We implement reasonable administrative, technical, and physical safeguards designed to protect your Personal Information. However, no method of transmission over the internet or method of storage is 100% secure. If you believe your interaction with us is no longer secure, please contact us immediately.
16) CHILDREN’S PRIVACY
Our website is not intended for children under sixteen (16). We do not knowingly collect Personal Information from children under 16. If you believe a child has provided us Personal Information, please contact us and we will take appropriate steps to delete it.
17) YOUR RIGHTS AND CHOICES
Depending on your location, you may have certain rights regarding your Personal Information, which may include the right to:
• Access the Personal Information we hold about you
• Correct inaccurate Personal Information
• Request deletion of Personal Information (subject to exceptions)
• Restrict or object to certain processing
• Opt out of targeted advertising (where applicable)
• Receive your information in a portable format (where applicable)
• Withdraw consent where processing is based on consent
Marketing choices:
• Email: Use the unsubscribe link in marketing emails
• SMS: Reply STOP
• You may also contact marketing@pinupmarket.com for assistance
Universal opt-out signals:
Where required by applicable law, we will honor recognized universal opt-out mechanisms for targeted advertising.
18) ACCESSING THIS WEBSITE / INTERNATIONAL DATA TRANSFERS
This website is hosted on servers located in the United States. If you access the website from outside the United States, your information may be processed and stored in the United States and other jurisdictions where our service providers operate. By using the website, you consent to such processing and storage, subject to applicable law.
19) UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top. Your continued use of the website after changes become effective indicates your acceptance of the updated Privacy Policy.
20) HOW TO EXERCISE YOUR RIGHTS AND CONTACT US
If your Personal Information changes or you would like to exercise your rights or ask questions about this Privacy Policy, contact us at:
Email: marketing@pinupmarket.com
Please include:
• Your full name and preferred contact details
• The dealership name (Midwest Marine Boats)
• A description of your request
To protect your privacy, we may need to verify your identity before completing certain requests. Any information collected for verification will be used only for that purpose.
21) PRIVACY NOTICE FOR CALIFORNIA RESIDENTS (CCPA/CPRA)
This section applies only to California residents and is provided in compliance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).
A. Categories collected and purposes
See Sections 1 and 9 for categories of Personal Information we collect and the purposes for which we use it.
B. Sale or sharing
We do not sell Personal Information. We may “share” Personal Information for cross-context behavioral advertising as defined under CPRA (for example, via certain advertising cookies/pixels), subject to opt-out rights.
C. Your California rights
California residents may have the right to:
• Know the categories and specific pieces of Personal Information collected
• Delete Personal Information (subject to exceptions)
• Correct inaccurate Personal Information
• Opt out of sale/sharing (if applicable)
• Limit the use/disclosure of sensitive personal information (if applicable)
• Not be discriminated against for exercising rights
D. Submitting requests
To submit a request, contact marketing@pinupmarket.com. We will verify your identity before processing certain requests. Authorized agents may submit requests on your behalf where permitted by law.
E. Exceptions
We may deny or limit requests where permitted by law, including where information is needed to complete a transaction, detect security incidents, comply with legal obligations, or for other lawful internal purposes.
Last Updated: February 2026
